This website is intended for people interested in Burnett Dairy, their products and potential distributors of their produce. Each of these viewers want to be informed about the cooperation, be able to contact them easily and be able to find out a lot about their products. This need is well satisfied by the content of this website. In terms of design and function, these viewers are well catered for as they likely to be between 25-50 years old, hence encompassing a generation of people not as web literate as teenagers. This is catered for by the easy to use navigation bar, the clean and clear design of the website and the visual consistency of this site.
Viewers are attracted to this site by the warm tones and simple design. The strong alignment establishes a sense of great confidence for the viewer and hence the site seems more sophisticated. This complies with the socio-economic class of most people viewing this site (middle to high) as well as maintaining the simplicity for easy and efficient use of this site.
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